职位描述
Job Description: Marketing Communication Specialist
This position is responsible for developing a thoughtful and impactful design and development of marketing campaigns to engage Agilent customers to the desired action. This requires transforming a defined business and marketing strategy into a structured marketing campaign to facilitate awareness, generated leads and ultimately develop long-term loyalty within our customer base. Position involves both strategy development and tactical implementation built on a thorough understanding of the business and marketing situation and objectives.
Job Responsibilities include but are not limited to the following:
• Develops a nurturing campaign design to support the marketing objective providing guidance on the appropriate tactics and communication flow for results based on in-depth knowledge of marketing communication and customer engagement.
• Manages tactical development working with internal or external creative agency partners ensuring adherence to brand standards.
• Liaise and co-ordinate with internal and external parties to execute the campaigns, such as events logistics, venue set-up, program materials and program delivery, etc.
• Analyzes campaign results – short and long term- to determine effectiveness and make required adjustments to ensure objectives are achieved.
• Works effectively and collaborates across regions and functions to determine regional requirements – customer and channel- for appropriate design and execution of campaign.
• Adheres to corporate standards, including the corporate identity design system, writing style guidelines, and others as applicable.
• Solves a broad range of problems of varying scope and complexity.
Job requirements:
• Bachelors or Master Degree or University Degree or equivalent.
• Minimum of 4 years relevant experience, with typically 5 to 8 years, creating and managing marcom programs in a technical business-to-business environment
• Deep understanding of marcom strategy development and tactics
• Experience developing and measuring effectiveness of integrated marcom programs
• Strong project management and organizational skills
• Strong written and verbal communication skills
• Ability to identify creative solutions for complex issues
• Excellent ability to manage multiple projects that are deadline oriented, handle interruptions, and to be flexible with changing tasks
• Proactive work attitude, responsible, mature and well-organized
• A good team player is a must. Able to work closely and cultivate good relationship with internal colleagues and external partners
• Good time management and capable of prioritizing tasks
• Willing to travel
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