城市：上海 | 经验：应届毕业生 | 学历：本科及以上 | 专业： Marketing, Business, Commercial, Engineering
公司类型： 仪器生产商 | 规模： 1000人以上
职位要求 Job Title: Service Product Specialist, Trainee Business: China Service Division: Service Marketing Work Location: Shanghai / Beijing, China Reports to: Service Marketing Development Manager Position Summary: The Service Marketing Product Manager supports China service activities and is responsible for all service marketing requirements. This position requires a person skilled in the marketing development /modifying and support of service business improvement. Essential Job Functions and Accountabilities: • Carry out service product design, pricing and marketing developing strategy. • Market analysis: competitors service products, price comparison, marketing strategies. Support service activities to improve service revenue • Submit annual service marketing promotion strategy and action plans of responsible products; implement with service team the scheduled service marketing actions; make service products catalogs; monitor design of interrelated exhibitions and advertisements of responsible service products; • Response for each division service marketing requirement: promotion, brochure, road show, pricing, service contract. • Responsible service web site design and communicate with internal team to update content to be best support customer requirement. • Focus on key customers, training, promotions, annual contract renew. • Carry out other task directed by service manager / service director. Add on: Implementation of divisional product marketing activities • Be the driving force to at all times have a highly competitive product portfolio. • Continually research/monitor customer demand, competition and market trends. • Establish and drive marketing plan for specified products, including product positioning, pricing and promotion plans. • To support Management team for key account management. • To keep contact with relevant product companies and divisional teams and keep good communication between inside and outside customers. • To fully understand and command the various areas of application for the products with a view of being a valued partner to our customers and channels. • Continually coordinate and drive the capacity requirements. Coordination with Sales Force • Implementation of marketing plan to improve sales efficiency and results. • Providing intensive training of product and application knowledge to sales team and dealers for responsible products. • To support sales team, dealers and customers in the respect of enquiries and help to resolve problems. • To prepare all materials such as sales brochures, leaflets, presentation, etc, and where relevant in cooperation. • To support sales representatives to complete bidding documents and clarifications for tenders. • To collect marketing information and product performance information as required. Educational Qualifications: (Education, Experience and Competencies): • Bachelor degree: Marketing, Business, Commercial, Engineering related. • Job experience in product promotion or project management during school time • Spirit of team work, positive and quick learning, focus on details • Understand service importance, can work under the pressure • Excellent communication skills in written and spoken English and Chinese. • Positive attitude and customer orientation, motivation and initiative • Communication ability, open mind and quick to learn • Ability to build constructive and effective relationships with business partner. • Strong analytical and problem solving skills. • Figure-sensitive, familiar with tools of various analysis. • Strong report generation, presentation and facilitation skills. • Thoroughness, attention to detail, and accuracy in work required. • Innovative and willing to face challenges.