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产品营销专员全职 (面议)

城市:上海 | 经验:3-5年 | 学历:本科及以上 | 专业:• 市场营销、传播学或同等学历的本科或硕士。具有化学领域营销经验人士优先

发布于 2020/3/29 16:01:40

德国海道尔夫集团(HeidolphGroup)

公司类型: 企(事)业实验室 | 规模: 1-19人

职位描述&要求

Job brief 工作简介 The Product Marketing Specialist is responsible for the development and execution of technical applications, marketing communications and digital content that support to reach targets from brand awareness to product promotion. Besides the traditional marketing objectives and goals – to increase brand awareness, promote company products or services and to drive prospects to conversions, but also include digital marketing web content, search engine marketing (SEM), search engine optimization (SEO). This role requires an in depth knowledge of laboratory products and market goals. Proficiency in graphics, web advertising, social media and web development is a must. This position reports to the National Sales Manager and dot line to General Manager. He/she will be responsible for planning, creating, and executing cost effective digital marketing programs and communications that drive sales and support the customer journey. 产品营销专员主要负责产品技术应用、市场营销和数字营销内容,以实现从品牌知名度到产品推广的目标。除了传统营销包含的提高品牌知名度、推广公司的产品或服务、推动潜在客户需求等部分,还包括数字营销涉及到的网站内容发布与更新、SEO、SEM等。这个角色需要对实验室产品和市场有深入的了解。必须精通图形、网络广告、社交媒体和网络开发。 该职位向全国销售经理汇报,虚线向总经理报告。 Responsibilities (include but not limited) • Manage and coordinate all marketing activities. Translate the company’s objectives into marketing strategies. • Develop and optimize online programs to acquire high-quality inbound leads • Increase site traffic and conversions from search engines by improving rankings for targeted keywords • Update and maintain company website, social media accounts such as WeChat, Youku, Baidu, LinkedIn, Blog and online profiles and directories. • Develop easy-to-use, clear, concise, comprehensible online content including case studies, press releases, and videos • Coordinate weekly blog/WeChat posts, writing, editing, sourcing images, posting online, etc. • Strategically develop, deploy and optimize SEM/PPC campaigns around marketing goals. • Identify and evaluate online advertising opportunities • Monitor, track, and analyze page ranking performance on an ongoing basis, optimizing campaigns as necessary • Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign analysis, keyword research/analysis, SEO, and SEM opportunity, etc. • Work close with the sales team ,to prepare all documents for the marketing events both on-line and off-line, and the data statistics. • The gifts preparation for marketing events. • Ensure that the brand message is consistent 职责(包括但不限于) • 管理和协调所有营销活动。将公司目标转化为营销策略 • 开发和优化在线项目以获取高质量的入站线索 • 通过改善目标关键字的排名来增加网站流量和来自搜索引擎的转化 • 更新和维护公司网站、社交媒体帐户,例如微信,优酷,百度,LinkedIn,博客以及在线资料和目录等 • 开发清晰、简洁、易于理解的在线内容,包括案例研究、新闻稿和视频 • 组织协调每周博客/微信公众号内容的写作、编辑、在线发布等工作 • 根据营销目标,战略性地开发,部署和优化SEM / PPC活动。 • 识别和评估在线广告机会 • 持续监控,跟踪和分析页面排名效果,并根据需要优化广告系列 • 提供每月的分析报告,其中包含有关促进和优化流量、促销分析、关键字研究/分析、广告投资回报率、SEO和SEM机会等方面的建议。 • 与销售团队紧密合作,协助进行线下促销及推广活动的海报及文案资料准备,协助进行线下市场推广活动的报告统计及销售订单转化率的分析; • 公司线上及线下市场推广及宣传活动的策划及礼品准备; • 确保品牌形象的一致性 Requirements • BSc/BA in marketing, communications or equivalent. Chemistry marketing background is preferred. • A minimum of two up to five years proven experience as marketing specialist or similar role. • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods. Extensive experience and knowledge of Baidu Adwords, Baidu Analytics, Bing Ads, WeChat, etc. A proven track record building B2B brands via Baidu, WeChat, LinkedIn is a plus。 • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Baidu Adwords etc.) • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired • Strong analytical skills a must • Highly motivated and can work independently, detailed oriented, organized and efficient Ability to work independently as well as in a team • Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks • Outstanding communication skills across numerous platforms including written, verbal and multi-media • Excellent Chinese and English skills, both written and oral • Commercial awareness partnered with a creative mind • Team player; ability to work well and be flexible within marketing team and other departments 要求 • 市场营销、传播学或同等学历的本科或硕士。具有化学领域营销经验人士优先。 • 至少有2至5年的行销专家或类似角色的经验。 • 精通不同的社交媒体平台(包括传统和数字营销,如SEO /社交媒体等)。百度搜索,百度排名,Bing排名,LinkedIn,微信等方面的丰富经验和知识。具有通过百度,微信,LinkedIn建立B2B品牌的良好经验者优先。 • 扎实的计算机技能,包括MS Office,营销软件(Adobe Creative Suite和CRM)和应用程序(Web分析,百度关键词搜索等) • 具备HTML,CSS和Web开发工具(例如Dreamweaver)的知识 • 必须具备强大的分析能力 • 上进心强,可以独立工作,注重细节,有条理,高效,能够独立和团队合作 • 出色的项目管理技能,能够根据优先级同时管理多项任务 • 跨多种平台的出色沟通技巧,包括书面,交流和多媒体 • 优秀的中文和英文能力,书面和口语 • 兼具商业意识与创造力 • 优秀的团队合作意识,在营销团队和其他部门中沟通表现良好并具有合规范围内的灵活性。

公司介绍
该公司所有职位 德国海道尔夫集团(HeidolphGroup)

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